I hate it when stores are named names which indicate that they sell something specific, and then you go in to the store only to find out that they don’t sell that specific thing at all. CASE IN POINT: Wild Birds Unlimited. If you go into a Wild Birds Unlimited, I submit to you that you should be able to purchase an unlimited number of wild birds. But you can’t! You can only purchase bird-related items. I find this completely unacceptable.
There are loads of other examples. Dame suggested two others - Pier One and Pottery Barn. You can find neither piers nor pottery in either of those stores.
Let me tell you the story that actually inspired this post. A couple of years ago, I needed a dress. I don’t even remember what the occasion was, but I recall that the event for which I required a dress was sometime early in the year - January or February-ish. So I thought, what better place to find a dress than the Dress Barn? Why, “Dress” is right there in the name of the store!! They probably have zillions of dresses and nothing but dresses!!
So I went to the Dress Barn and started to walk the aisles, looking for a dress. I saw skirts, and pants, and pantsuits, and sweaters, and various tops. I walked further and saw jewelry and shoes and various accessories. NOWHERE did I see a dress. So I approached one of the salespeople and had the following exchange:
Me: Hi. Can you tell me where I might find your dress section?
Salesperson: Oh, I’m sorry. We don’t have any dresses.
Me: (silent bewildered and somewhat accusatory staring)
Salesperson: Were you looking for something in particular?
Me: Yes. I am looking for a dress. Am I, or am I not, in The Dress Barn?
Salesperson: Yes, this is The Dress Barn. Ordinarily, we get dresses in stock in time for Easter and Christmas. We don’t always carry dresses.
Me: May I suggest that you change the name of your store then, to Everything But Dresses Barn? Because this is like, total false advertising.
Salesperson: (silent deathstare)
Me: I bid you good day.
Seriously. How do you even justify calling yourself The Dress Barn unless you are chock full of dresses ALL THE TIME!?
I asked Holmes if he could think of similar examples…and all he could come up with was this:


























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