The Mock Dock

According to this, David Arquette is going to hang out in a plexiglass box suspended above Madison Square Garden in NYC in order to raise 250k for the charity Feeding America.  He’s going to be in the box for eight hours on two consecutive days.  He will get to eat during the eight hour stints.  He’ll probably have reading material too.  Maybe even wireless.

I don’t know about you guys, but I don’t get how this is going to raise money.  Like – who CARES that David Arquette is going to hang out in a box for two days?  That’s not something that really inspires me to want to donate money.  That’s vacation, is what that is.  I would use that time in a box to have a nice nap and catch up on some reading.

I mean, I know I made fun of Mia Farrow for fasting for Darfur, but now that I can compare these two fundraising initiatives, I’ll at least give Mia credit for having a bit more skin in the game. 

There’s things David Arquette could do to make this more fundraisy.  For example, he could live in the plexiglass box with Spencer Pratt and Heidi Montag for two days.  With Heidi Montag’s “music” playing on a continuous loop.  THEN maybe people would be inspired to give to the cause.

Get some skin in the game, David.